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Vice President Marketing Strategy

Job ID: VICEP01237
Updated: May 25, 2018
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The VP Marketing Strategy is responsible for developing marketing strategies and programs to support mission objectives and generate interest in and affinity to the Ensemble Health Partners brand. This position is responsible for marketing planning and execution; developing engagement strategies and promoting the broad service offerings of Ensemble Health Partners. The VP Marketing Strategy will create integrated marketing programs to enhance the customer experience while differentiating our services.

The VP Marketing Strategy will create a localized engagement strategy that continually connects the brand with clients, market-by-market, driving awareness and client referrals. The position will support the continued growth of the Ensemble Health Partners portfolio and develop KPIs that will positively impact ROI.

The VP Marketing Strategy will partner with the management team to ensure that business objectives are met. In addition, the VP Marketing Strategy will exhibit the following:

Credibility - Is an experienced leader with a big picture view and a track record of accomplishments.

Synergistic Team Player - Possess strong relationship building skills that synergizes with peers, colleagues in senior management, other team members, board, associates, corporate and the community. An individual who genuinely enjoys working with others in a team based environment.

Strategic Agility - Effectively uses complex mental processes. Is skilled at analyzing problems and making clear decisions. Is skilled at problem identification. Is insightful; sees things from new angles. Intellectually sharp, capable and agile. Balances short-term payoff with long-term improvement. Embraces flexibility, and adjusts to change easily. Thinks "out of the box." Learns quickly when facing new problems. Maintains and fosters in others an understanding of the business environment as well as an awareness of economic, social and political trends that may impact the organization.

Bias for Action - Is adept at planning, implementing and evaluating. Can marshal resources (people, funding, material support) to get things done. Makes tough decisions in a timely manner. Adept at taking risks. Visionary; seizes new opportunities and consistently generates new ideas. Introduces and creates needed change even in the face of opposition. Has the courage to take a stand when others disagree, go against the status quo and persevere in the face of opposition. Knows how to get things done both through formal channels and the informal network.

Developing Others - Uses effective listening skills and communication to involve others, build consensus and influence others. Effectively develops others by generating their commitment to goals, entrusting them with decision-making and creating structures to enable them to accomplish their work. Effectively delegates responsibility and allows associates the freedom to learn from their experiences. Coaches and encourages associates to develop in their careers. Gets factions with competing perspectives to learn from one another. Creates leaders able to carry forth mission.

Leading Change - Ensures that all associates in the organization clearly understand the overall strategic imperative driving change for their specific group and for the organization as a whole. Ensures that all associates understand how change impacts them and know what they can do to improve their ability to be successful during nonstop change. Ensures that all associates understand the difference between change and transition, and know how to get themselves through transition on an ongoing basis. Links and engages all levels of leadership in the organization to ensure the entire organization embraces the short-, medium- and long-term strategy both in times of prosperity and crisis.

Leading Transition - Creates the conditions for a culture that demonstrates responsive awareness and purposeful flexibility so that the organization can be effective in its transition. Continuously links all the changes to the current strategic initiatives that will result in the realization of the overall strategic direction. Owns the communication flow for the changes and continually finds ways to improve the inflow and outflow of change related information throughout the organization. Intentionally leads individuals, teams and the organization through the transition the changes are creating. Creates a culture of hope in the uncertain reality of transition.

Communication Skills - Possesses excellent oral, written and one-on-one communication skills. Holds others at all levels accountable. Has the courage and is able to articulate constructive feedback about actions and performance to direct reports and others at all levels of the organization. Is able to make clear, concise and easily understood presentations to the corporate, board and senior leadership as well as at the physician, clinical and day-to-day operational levels. The ability to make the complex simple. A strong and active listener.

Essential Functions & Responsibilities:

Develop an annual marketing and service plan in support of organizational strategy and objectives.
  • Direct implementation and execution of marketing plans to ensure marketing goals are met.
  • Collaborate with local markets to align marketing strategy and drive outstanding results.
  • Provide leadership in the development of joint venture marketing strategies, affiliations and partnership arrangements.
  • Provide leadership and support for the design, development and implementation of products and service lines.
  • Oversee and direct market research, competitor analyses and customer service and retention monitoring processes and initiatives.
  • Build, develop and manage marketing and customer service teams capable of carrying out needed marketing and service strategies.
  • Manage the marketing services department, including development and distribution of all marketing collateral.
  • Collaborate with the digital lead to support Omni-Channel marketing and ensure execution of integrated marketing programs.
  • This position manages a marketing team and is responsible for the performance management and hiring of team members.

Knowledge, Skills & Experience Required:
  • Graduation from an accredited four-year college or university. Master's degree preferred.
  • Demonstrated high level of strategic and analytical ability necessary to formulate short and long-range plans and evaluate data required; financial management experience.
  • Recent experience applying analytic and problem-solving skills to analyze large, complex and multi-dimensional data sets.
  • Ability to direct and organize program activities and establish goals and objectives that support the strategic direction of the system.
  • Ability to identify problems, evaluate alternatives, and implement effective solutions.
  • Ability to develop and evaluate policies and procedures, prepare reports and communicate very technical information to be understandable to audiences that lack specific technical knowledge; strong presentation skills.
  • Demonstrated high level of interpersonal skills, tact, and diplomacy required to deal effectively with a wide variety of internal and external publics, and make effective presentations before groups. Demonstrates assertive, effective one-on-one and group communication skills.
  • Demonstrated managerial abilities required to develop policies/procedures, prepare and monitor budgets, and effectively lead/manage staff.
  • Demonstrated leadership abilities required to address challenges/opportunities and to gain acceptance of others in difficult situations.
  • Strong customer/client focus.

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